I have always viewed public relations as a tool to help build, develop and contribute to the larger community. The profession is not simply a way to entertain consumers or to promote certain brands or people. More importantly, it is a way to translate complex policy messages to the public –as well as many underserved communities – in a way that it can understand.
Communication, or the transfer of information, is everything in the digital age. Information has become as powerful as actual currency. Having access to information is just as important in conveying it accurately and efficiently. This is my goal in transforming the future of communication.